South Beach Smoke: one of the few first-era brands still trading
Almost every brand this site reviewed in 2013 is gone. South Beach Smoke is one of the exceptions, which makes it more interesting than it was then.
South Beach Smoke is a Florida-based e-cigarette company and one of the longest-running names in the American market — it was already established when this site first reviewed it, and it is still trading now. In a category where the brands that led the 2013 comparison tables have almost entirely disappeared, that alone is worth documenting.
The cohort it outlived
Consider what happened to its contemporaries. V2 Cigs, the largest of them, was absorbed by Juul Labs and shut down in the United States in 2018. Vapor Couture, run by the same parent, was discontinued. A long list of smaller cigalike sellers simply stopped answering their phones somewhere between the 2016 deeming regulations and the 2019–2020 flavour restrictions.
Why survival is the story
The brands that died were mostly those that depended on a single closed cartridge format and on direct-to-consumer volume that could not absorb regulatory compliance costs. Surviving this category for more than a decade required either enough scale to carry compliance overhead or a narrow enough operation to stay under it.
We are not in a position to audit which of those applies here, and this page deliberately makes no claim about current product quality. Specifications, pricing and availability from a decade-old review are worthless; anything stated about the present lineup would have to come from the company's own site.